It also means you’re missing the true gold of using a good swipe file: learning to master the craft of copywriting. If you simply use someone else’s style without understanding why they’re doing it that way, you might find that it won’t work at all. There are so many variables that make a successful promotion and compelling copy is just one piece of the puzzle. Unfortunately, simply lifting words and phrases for your own marketing can have a detrimental effect.

So it makes sense to study those pieces that have stood the test of time. Successful marketing materials can run for years using the same copy. If you want to skip these problems, and get the best benefits from using your swipe file, read on … When ‘swiping’ killer copy kills your own promotion Your copy doesn’t hold the attention of your reader.

Used properly, it can get you writing quickly, provide inspiration, and improve your copywriting skills.īut what if you don’t use a swipe file correctly? Smart copywriters use good tools to make themselves more productive, and one of those “power” tools is the swipe file.

How to use evernote to start swipe file